Brand Kit Generator — create a palette, fonts, favicon and mockup in one pass
Shape Cat's brand kit generator puts the four decisions that slow down a new project into one workflow: enter a brand name, pick a direction, and get a 5-color palette, a heading/body font pairing, a favicon mark and a first mockup preview. It is a lightweight brand kit draft for SaaS, tool sites, MVPs and personal projects — not a bloated brand book. Everything is generated locally in your browser, with no sign-up.
Brand Kit Generator is a free online tool from Shape Cat that runs entirely in your browser — open it, do it, and download the result. Nothing is uploaded, there's no sign-up and no limits.
Palette
#0F766E · #14B8A6 · #CCFBF1 · #0F172A · #F8FAFC
Fonts
Shape Cat
Sora + Inter
favicon
mockup
Product card preview
Check buttons, cards, tags and icons against the same token set.
What should a lightweight brand kit decide first?
Early-stage products rarely need a full identity manual. They need a few visual decisions that do not fight each other: a primary palette, a heading/body font relationship, a small icon that survives at favicon size, and a mockup that proves the colors and type work in a real interface. Shape Cat puts those four things on one canvas so you can judge the whole direction before polishing each piece.
A useful lightweight brand kit serves both the landing page and the product UI. The palette should cover background, text, border, primary action and accent. The type pairing should give headings some memory while keeping body text readable. The favicon should be recognizable at 16px. The mockup checks whether the choices still feel coherent inside cards, buttons and screenshots. If these four hold together, later assets become much easier to make.
Do not chase perfection in the generator. Copy the CSS tokens, font suggestion and favicon mark into a real page first. If the button is too quiet, refine the accent color in the palette tool. If the headline feels too decorative, try another font pair. If the presentation image feels flat, use the mockup tool to add a frame and light. The brand kit generator gives direction; the standalone tools do the fine work.
How to use brand kit generator
- 1Enter a brand name and choose a direction: Calm SaaS, Creator Studio, Sharp Dev Tool or Warm Commerce.
- 2Review the generated five-color palette and copy HEX values or CSS tokens.
- 3Check the heading/body font pairing and copy the font-family suggestion.
- 4Preview the favicon initials and product mockup, then jump into the standalone tools to refine each piece.
Why use Shape Cat's Brand Kit Generator?
- See the system together: palette, fonts, favicon and mockup preview update in the same workspace.
- Lightweight on purpose: a practical brand kit draft you can ship today, not a 40-page identity manual.
- Local generation: your brand name and visual draft stay in your browser.
- Refine later: continue into the palette, font, favicon or mockup tools when the direction feels right.
Frequently asked questions
Does it create a full logo?
No. It creates a lightweight brand kit draft: palette, fonts, favicon initials and a mockup preview. A final trademark-ready logo should still be designed separately.
What projects is it best for?
SaaS sites, tool sites, personal portfolios, MVPs, open-source projects and internal tools that need a coherent visual direction quickly.
Can I edit each part afterwards?
Yes. The page links naturally into the standalone palette, font pairing, favicon and mockup tools so you can refine the parts after choosing a direction.
Updated · shape cat team
Sources, review and limits
Last verified
2026-06-17
Author
Shape Cat editorial desk
Reviewer
Brand asset review
Primary sources
- Browser Canvas and SVG export APIs
- Color and typography heuristics maintained in the site tools
- User-entered brand names, colors and prompts
Brand kits are creative starting points, not trademark, accessibility or brand-strategy advice. Test contrast, licensing and legal clearance before launch.